Marketing News

Covergirl Teams with Gold Medalist Gabby Thomas to Showcase ‘Winning’ Mascara

Engineered for up to 30-hour wear, the new Eye Enhancer Wrap Tubing Mascara features an ultra-stretch formula and flexible tapered brush.

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By: Lianna Albrizio

Associate Editor

Covergirl says it has a “winning formula” in its new Eye Enhancer Wrap Tubing Mascara, and the brand has teamed up with an Olympian to show its lash-defining skills. In a vibrant new campaign called, “Ready. Set. Wrap,” US sprinter and three-time Gold Medalist Gabby Thomas demonstrates how her own elite performance and endurance mirror that of the long-lasting mascara. “At Covergirl, we champion confidence, and the power to push past limits. Gabby Thomas embodies these values every t...

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